Monarch Labs, LLC (Scale)
This Privacy Policy explains how Monarch Labs, LLC (“Monarch,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you use our websites, software, and related services (collectively, the “Services”).
This Policy applies to Scale.GG, ScalePlus.GG, and all other Monarch Labs, LLC products, software, and websites, including any apps and domains listed or linked on ScalePlus.GG.
We may collect the following categories of personal information:
We use personal information to:
We use cookies and similar technologies for essential site functionality, analytics, advertising measurement, and to improve user experience.
This may include:
You can control cookies through your browser settings. Blocking cookies may affect certain functionality of the Services.
Monarch may send text messages under the Scale program for account alerts/updates and reminders and marketing, depending on what you opt into. SMS may be delivered using providers such as Twilio, Telnyx, and platforms that facilitate messaging (including GoHighLevel, where used). We may send SMS internationally where supported and permitted by law.
You will only receive SMS messages if you provide consent through one of the following:
We may use a double opt-in process (for example: after you opt in, you receive an initial message asking you to confirm).
You can opt out at any time by replying STOP. After you opt out, you may receive a final confirmation message and then no further messages unless you re-opt in.
Reply HELP for help, or contact info@scale.gg.
Message frequency varies.
Message and data rates may apply.
Text messaging opt-in data and consent will not be sold or shared with third parties for their marketing or promotional purposes. We may share information with service providers that help us deliver messages and operate the Services.
Use the following language next to the SMS opt-in checkbox (and similarly for in-app toggles):
SMS Consent: By checking this box, you agree to receive account updates and reminders and marketing text messages from Scale (Monarch Labs, LLC) at the phone number you provide. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for help or email info@scale.gg. Consent is not a condition of purchase.
For keyword-based opt-in, display the same disclosures at the point where the keyword is presented and/or where the phone number is collected, and include opt-out/help instructions in the initial messages.
We may share personal information in the following circumstances:
We share information with vendors and service providers that help us operate the Services and perform business functions on our behalf, such as hosting, analytics, customer support tools, email and SMS delivery, fraud prevention, and payment processing. These providers may process personal information only to provide services to us.
If you were referred to us through the Monarch Labs Joint Venture Program, we may share limited information necessary to attribute the referral and reconcile accounting, such as confirmation that a sale occurred and basic attribution details. We do not share SMS opt-in consent with partners for their marketing purposes.
We may disclose information to comply with applicable law, respond to lawful requests, protect rights and safety, investigate suspected fraud or security issues, and enforce our terms.
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction.
Many of our customers use the Services for business purposes. Depending on how a business customer uses the Services:
If you interact with a business customer using our Services and want to exercise rights relating to data the business customer controls, you should contact that business customer directly. Monarch will support our business customers in responding to such requests as required by applicable law.
If a Data Processing Addendum (“DPA”) is required for a business customer relationship, contact us at info@scale.gg.
The Services are operated from the United States, and we may process and store information in the United States and other countries where we or our service providers operate. If you access the Services from outside the United States, you understand that your information may be transferred internationally.
We retain personal information for as long as reasonably necessary to provide the Services and for legitimate business purposes, including security, fraud prevention, compliance, and dispute resolution.
Unless a longer period is required by law or necessary for legitimate business purposes:
Deletion requests: You may request deletion using our privacy request form or by emailing info@scale.gg. We aim to complete verified deletion requests within 48 hours where feasible, subject to legal, security, fraud-prevention, and operational requirements.
We use reasonable administrative, technical, and organizational measures designed to protect personal information. No security measures are perfect, and we cannot guarantee absolute security.
The Services are not directed to children under 13. If you are under 13, do not use the Services or provide personal information.
If you are between 13 and 16 (or the age of digital consent where you live), you may use the Services only if permitted by applicable law and, where required, with appropriate consent from a parent or legal guardian.
If you believe a child has provided personal information to us in violation of this section, contact us at info@scale.gg.
Depending on where you live, you may have rights to access, correct, delete, or restrict certain processing of your personal information, and to object to certain processing.
Where applicable (such as in the EEA/UK), we process personal data based on one or more of the following legal bases:
We may update this Privacy Policy from time to time. We will update the “Last Updated” date when changes are made.